The Fujifilm Instax Square SQ40 is a compact instant camera that uses the newer Instax Square film format to produce wider square prints with a vintage Polaroid aesthetic. PCMag's Jim Fisher noted its analog process where images gradually appear 90 seconds after shooting, while Camera Labs' Gordon highlighted its similarity to the SQ1 model but with a more serious appearance. The camera comes with a built-in flash and viewfinder, and supports the popular Instax Square film with 10 prints per cartridge. However, reviewers pointed out the limitation of only working with Square film and its higher price point compared to alternatives.
- — Uses fully analog process with prints emerging 90 seconds after shooting
- — Produces wider square prints reminiscent of vintage Polaroids
- — Includes built-in flash and viewfinder for easy framing
- — Limited to single print shape (cannot use Mini film)
- — Relatively expensive compared to other instant cameras