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Head-to-head · Best 4K TVs

LG OLED evo G4 65-inch (OLED65G4SUB) vs Samsung S90D 65-inch (QN65S90D)

Which is the better buy? Side-by-side on rating, price, strengths, and watch-outs — with the published ratings we averaged to get there.

The short answer

LG OLED evo G4 65-inch (OLED65G4SUB) comes out ahead by a narrow margin (4.8 vs 4.6). The gap is mostly about Buyers who want the no-compromise OLED reference for movie watching and PC/console gaming, with budget for a separate soundbar. — read the strengths below before deciding.

LG OLED evo G4 65-inch (OLED65G4SUB)
Higher ratedRanked #1 in Best 4K TVs
LG OLED evo G4 65-inch (OLED65G4SUB)
$2,196

The LG G4 is the OLED reference for 2024-2025 — a second-generation MLA panel feeding the Alpha 11 processor delivers measurably brighter HDR than any prior consumer OLED, with full HDMI 2.1 support on all four ports for serious gamers. It is the easiest premium recommendation if you can pair it with a soundbar.

Strengths
  • — Second-gen Micro Lens Array panel pushes peak HDR highlights past 3,000 nits in metadata-rich content
  • — Alpha 11 AI processor handles upscaling, motion, and tone-mapping with the best filmic processing in the OLED field
  • — All four HDMI ports are full 48 Gbps HDMI 2.1 with 4K/144Hz, G-Sync, FreeSync Premium, and Dolby Vision gaming
Watch-outs
  • — Built-in 4.2-channel audio is thin and lacks low-end weight — a soundbar is essentially mandatory at this price
  • — OLED brightness still trails the brightest mini-LEDs in full-screen sustained windows
  • — webOS 24 ads on the home screen are intrusive even after disabling personalized recommendations
$2,196 · Check Price on AmazonFull review →
Samsung S90D 65-inch (QN65S90D)
Ranked #2 in Best 4K TVs
Samsung S90D 65-inch (QN65S90D)
$1,597

Samsung's mid-tier QD-OLED is the value pick for buyers who want OLED picture quality without paying flagship money. The QD-OLED panel renders saturated colors more vividly than the LG G4 on certain content, and street pricing under $1,500 makes it the cheapest entry to true premium picture quality.

Strengths
  • — Third-generation QD-OLED panel delivers wider color volume than competing WOLEDs, especially on saturated reds and greens
  • — Roughly 1,300 nits peak HDR brightness on a 10% window — the brightest QD-OLED Samsung has shipped
  • — All four HDMI ports are HDMI 2.1, with native 120Hz and a firmware-enabled 144Hz mode on HDMI 4 for PC use
Watch-outs
  • — Samsung still refuses to support Dolby Vision — disc players and streaming services fall back to HDR10+
  • — Standard matte coating (not the nano-textured S95D coating) shows brighter room reflections
  • — Tizen home screen is ad-heavy and difficult to fully suppress
$1,597 · Check Price on AmazonFull review →

How they stack up

LG OLED evo G4 65-inch (OLED65G4SUB)

Outperforms the Samsung QN65S90D in motion handling and Dolby Vision support (Samsung still refuses to ship DV), and offers fundamentally better black levels than the TCL 65QM7K mini-LED for double the price. Against the Hisense 65U7N the G4 is roughly three times the cost but delivers OLED contrast that no mini-LED can match. The TCL 43Q651G is in a different category entirely — a small-room budget pick rather than a premium contender.

Samsung S90D 65-inch (QN65S90D)

Costs roughly $700 less than the LG OLED G4 at street, with comparable peak HDR brightness on smaller windows but without Dolby Vision support. Versus the TCL 65QM7K it is a different category — true OLED black levels at a price closer to flagship mini-LED than to flagship OLED. Against the Hisense 65U7N the Samsung is double the price but the per-pixel contrast and color volume justify the gap for serious movie watching.

Specs side-by-side

SpecLG OLED evo G4 65-inch (OLED65G4SUB)Samsung S90D 65-inch (QN65S90D)
Screen Size65 in65 in
Resolution4K UHD (3840x2160)4K UHD (3840x2160)
Panel TypeOLED evo (2nd-gen MLA)QD-OLED (3rd-gen)
HDR FormatsDolby Vision, HDR10, HLGHDR10+, HDR10, HLG (no Dolby Vision)
Refresh Rate144 Hz144 Hz (HDMI 4 only)
HDMI Ports4 (all HDMI 2.1, 48 Gbps)4 (all HDMI 2.1, 48 Gbps)
Smart OSwebOS 24Tizen
Audio60W 4.2-ch Dolby Atmos40W 2.1-ch Object Tracking Sound Lite
Warranty5-year panel1-year limited
Voice Assistant—Bixby, Alexa
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