The MSI Modern MD27UPHW is a 27-inch 4K smart monitor that blends TV and PC functionality. PCWorld called it a 'solid smart monitor powered by Google TV OS' and noted its attractive design and included remote control. PCMag praised its bright image and streaming capabilities but noted the monitor's color performance is just so-so. The device is less expensive than many alternatives, though it lacks advanced color gamut and doesn't extend Ethernet connectivity to the connected PC.
Full review
Design and Build Quality
The MSI Modern MD27UPHW presents a clean, minimalist aesthetic with its all-white finish that blends well into most home office or living room environments. PCWorld's Matthew Smith noted its 'sleek, crisp white colorway that will fit in with most living room and home office setups,' while PCMag's Tony Hoffman emphasized the sturdy construction of the plastics used across the rear panel and stand. The monitor measures 27 inches diagonally with a 16:9 aspect ratio and features an IPS LCD panel with anti-glare coating. The stand includes ergonomic adjustments including 4.3 inches of height adjustment, 5-degree tilt toward the user, 20-degree tilt away, and 30-degree swivel in either direction. It also supports portrait orientation pivoting and VESA mounting with holes spaced 2.95 inches apart. However, TechRadar's Efosa Udinmwen pointed out that the 27-inch screen size, while suitable for personal use, may be too small for family entertainment centers, particularly when compared to larger models like the LG 32SR85U.
Smart TV Integration and Google TV OS
What sets the MD27UPHW apart from typical monitors is its integration of Google TV OS, which provides access to thousands of streaming apps, web applications, and services including Google Home and Google Photos. PCWorld's Smith highlighted that 'a TV-style remote control is used to control Google TV OS, which is pre-installed on the monitor,' and that the remote can also adjust monitor features such as brightness and profile presets. PCMag's Hoffman noted that the device can operate independently of a PC, allowing users to connect a keyboard and mouse, connect to Wi-Fi or Ethernet, and control it with the included remote. The integration of Google TV makes this monitor appealing for users who want a versatile device that functions both as a traditional computer monitor and a smart display for streaming content.
Display Performance and Image Quality
The MD27UPHW features a 3840x2160 4K UHD resolution with an IPS LCD panel and 60Hz refresh rate. According to TechRadar, the panel offers 94% Adobe RGB, 98% DCI-P3, and 127% sRGB color coverage, with a peak brightness of 300 nits. PCMag's Hoffman reported that the display provides 'bright, with solid sRGB coverage,' though he noted that the 60Hz refresh rate limits its suitability for gaming to casual play. The panel's 4ms (GtG) response time and 178-degree viewing angle ensure sharp visuals and vibrant colors, but reviewers also noted that the color gamut and performance are merely 'mediocre.' The anti-glare surface helps reduce reflections, which is beneficial for office environments, though it doesn't fully compensate for the limited color accuracy.
Connectivity and Ports
The MD27UPHW includes a comprehensive array of ports on the back of the monitor. These include one upstream USB-C port supporting DisplayPort Over USB Alternate Mode and up to 65 watts of power delivery, one DisplayPort 1.4 connector, an HDMI 2.0 port, and two USB-A 2.0 ports. These ports allow users to connect external devices such as keyboards and mice when operating the monitor independently. Additionally, the monitor supports both Wi-Fi 5 and Ethernet connectivity, enabling users to stay connected reliably whether in a home or office setting. However, PCWorld's Smith noted that 'the Ethernet port doesn't extend connectivity to connected PC,' which may be a limitation for users who expect full network integration with their connected computers.
Real-World Performance and User Experience
In practical use, the MD27UPHW functions well as both a computer monitor and a smart display. PCMag's Hoffman praised its ability to operate independently of a PC and its extensive streaming features, while TechRadar's Efosa Udinmwen emphasized its integration of Google TV with thousands of movies and shows, along with wireless display support for Google Cast and Miracast. However, the monitor's performance under load was not extensively tested in the provided reviews. The 60Hz refresh rate and 4K resolution make it suitable for general productivity tasks and casual streaming, but not ideal for competitive gaming or high-refresh-rate content. Users who prioritize smart TV functionality will find the Google TV OS to be a strong selling point, though the limited color gamut and refresh rate may disappoint those seeking premium visual performance.
Where It Falls Short
Despite its strengths, the MD27UPHW has notable shortcomings that may deter certain users. PCWorld's Smith criticized the 'mediocre color gamut and performance' and noted that 'HDR is supported, but not good,' which suggests that the monitor's HDR capabilities are underwhelming compared to higher-end alternatives. Additionally, the 60Hz refresh rate limits its appeal for gamers, and the relatively small 27-inch screen size may be insufficient for family entertainment centers. PCMag's Hoffman also mentioned that the monitor's modest screen size makes it better suited for personal or small-group viewing rather than large family rooms. The lack of a high refresh rate and limited color accuracy, combined with its niche appeal, mean that it may not meet the expectations of users seeking premium performance.
Who It's Best For
The MSI Modern MD27UPHW is best suited for users who want a versatile device that functions as both a computer monitor and a smart display. It's ideal for individuals who value the convenience of Google TV integration and want a device that can operate independently of a PC. PCWorld's Smith noted that 'it's less expensive than many alternatives,' making it an attractive option for budget-conscious consumers. The monitor is particularly appealing to those who use it primarily for productivity tasks, casual streaming, and general office work. However, it may not be the best choice for serious gamers or users who require high refresh rates and superior color accuracy. The device is also well-suited for users with limited desk space, as its compact design and VESA mounting option provide flexibility in setup.
Value and Price Comparison
At an MSRP of $349.99, the MD27UPHW offers competitive pricing compared to similar smart monitors. PCWorld's Smith noted that it's 'less expensive than many alternatives,' which enhances its value proposition. PCMag's Hoffman emphasized that the monitor 'pairs extensive streaming features with high panel quality and a palatable price,' suggesting that it provides good value for its intended use cases. However, TechRadar's Efosa Udinmwen pointed out that while MSI is entering the smart monitor market, the device's performance and features are not on par with more premium models like the LG 32SR85U or Samsung ViewFinity S9. The monitor's value lies in its hybrid functionality and affordability, but users should consider whether the limitations in color accuracy and refresh rate are acceptable for their needs.
Strengths
- +Attractive and functional design with sleek white colorway
- +Google TV OS is great for streaming and smart features
- +Includes a TV-style remote control for easy navigation
- +Bright, sharp image quality for a 4K monitor
Watch-outs
- −Mediocre color gamut and performance
- −Ethernet port doesn't extend connectivity to connected PC
How it compares
The MSI Modern MD27UPHW is the smart-monitor wildcard — its Google TV OS and included remote let it double as a streaming display, which none of the Dell UltraSharps or the ASUS ROG Swift OLED PG27UCDM offer. It trades color accuracy and panel quality for that flexibility; pick it only if the smart-TV features matter.
Who this is for
At a glance: buyers who want a 4K USB-C monitor with built-in smart streaming features in one box.
Why you’d buy the MSI Modern MD27UPHW
- Attractive and functional design with sleek white colorway.
- Google TV OS is great for streaming and smart features.
- Includes a TV-style remote control for easy navigation.
Why you’d skip it
- Mediocre color gamut and performance.
- Ethernet port doesn't extend connectivity to connected PC.
Rating sources
Our 3.8 score is the average of these published ratings. More about methodology.
