Head-to-head · Best OLED TVs

Panasonic Z95B vs Samsung S90H OLED

Which is the better buy? Side-by-side on rating, price, strengths, and watch-outs — with the published ratings we averaged to get there.

Verdict is reader-supported. As an Amazon Associate we earn from qualifying purchases. Some links on this page are affiliate links — if you click through and buy, we may earn a small commission at no extra cost to you. Our ratings are sourced from independent publications, not sponsors.

The short answer

Panasonic Z95B comes out ahead by a narrow margin (4.6 vs 4.5). Panasonic Z95B is best for: Audio-focused OLED enthusiasts. Read the strengths below before deciding.

Higher ratedRanked #2 in Best OLED TVs

Panasonic Z95B

4.6

3 sources$2,600as of Oct 10

The Panasonic Z95B represents a significant evolution in OLED technology, utilizing tandem RGB layers from LG to achieve superior brightness and color. Its thicker design, while unconventional for OLEDs, provides better cooling and accommodates a high-quality Technics sound system. Reviewers noted the TV's impressive audio capabilities with room correction and manual adjustments, though its bulky profile and limited bass depth compared to premium soundbar systems are drawbacks. This model targets enthusiasts seeking advanced OLED performance and integrated audio.

Strengths

— Uses tandem OLED technology with RGB layers for greater brightness and color richness
— Built-in Technics sound system delivers surprisingly good audio with room correction and manual adjustment options
— Features a proper sound system with adjustable audio settings that can achieve soundbar-level intelligibility

Watch-outs

— Thicker profile makes it look less like a modern OLED compared to typical ultra-thin designs
— Limited high-bandwidth HDMI ports

$2,600 · Buy at shop.panasonic.com Full review →

Ranked #5 in Best OLED TVs

Samsung S90H OLED

4.5

3 sources$997.99as of Oct 11

The Samsung S90H OLED offers flagship OLED performance at a more accessible price point, making it a strong recommendation for those seeking premium picture quality without Dolby Vision support. It features a brighter WOLED panel, 165Hz refresh rate borrowed from the S95F, and Samsung's NQ4 AI Gen3 Processor for smooth navigation and upscaling. While praised for its sleek design and easy setup, reviewers noted the high price and somewhat cheap-feeling pedestal stand cover as drawbacks. This TV is ideal for gamers and movie enthusiasts who want top-tier OLED performance but may not suit budget-conscious buyers or those seeking the absolute latest in display technology.

Strengths

— Brighter, more refined WOLED panel with improved brightness
— 165Hz refresh rate for smooth gaming and motion
— Easy setup with tool-free dual feet and intuitive SmartThings app

Watch-outs

— High price point

$997.99 · Check Price on Amazon Full review →

How they stack up

Panasonic Z95B

The Panasonic Z95B has a built-in Technics sound system and a thicker body that improves cooling, where the Samsung S90H OLED has a slim profile. It supports Dolby Vision, which the Samsung S90H OLED does not, and it costs more. 1 ports.

Samsung S90H OLED

The Samsung S90H OLED provides a more affordable flagship experience with 165Hz refresh rate and WOLED brightness, outperforming the S90F in motion handling, but it lacks the HDR accuracy of the LG G5 OLED. Compared to the Sony Bravia 8 II Series, it doesn't feature QD-OLED technology for native 120Hz support.

Specs side-by-side

Spec	Panasonic Z95B	Samsung S90H OLED
Panel Type	OLED	WOLED (White OLED)
Refresh Rate	144 Hz	165Hz
HDR Support	Dolby Vision IQ, HDR10+ Adaptive, HDR10, HLG	HLG, HDR10, HDR10+
Smart OS	Fire TV	Tizen OS
HDMI Ports	4 x HDMI	4x 2.1
Size	65 inches	65″ (55″, 77″, and 83″ available)
Processor	HCX Pro AI Processor MKII	NQ4 AI Gen3 Processor
Dimensions	13.7"D x 48.3"W x 31"H	8.1"D x 36.8"W x 23.9"H
Resolution	4K UHD	3840x2160

← See the full ranking of best oled tvs