Verdict
Head-to-head · Best OLED TVs

LG G5 OLED vs Samsung S90H OLED

Which is the better buy? Side-by-side on rating, price, strengths, and watch-outs — with the published ratings we averaged to get there.

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The short answer

LG G5 OLED comes out ahead by a clear margin (4.5 vs 4.1). The gap is mostly about Color accuracy purists — read the strengths below before deciding.

LG G5 OLED
Higher ratedRanked #4 in Best OLED TVs
LG G5 OLED
8 sources$1,799as of Sep 4

The LG G5 OLED has earned CNET's Labs Award for Best Color Accuracy, marking a significant leap forward in OLED technology for 2025. Reviewers praised its exceptional brightness, which is 40% higher than previous models, and its superior color accuracy. While the extra brightness is most noticeable in gaming and well-mastered 4K content, it also improves performance in bright rooms. However, the remote control is considered a step back from earlier models, and the premium price point makes it less accessible for budget-conscious buyers. This TV is ideal for those seeking the absolute best picture quality and color accuracy, but those looking for maximum value might consider alternatives like the Samsung S90F.

Strengths
  • Highest brightness of any OLED TV yet with 40% increase in light output
  • Best color accuracy of any TV tested in 2025
  • Stunning image quality with excellent shadow detail, contrast, and black levels
Watch-outs
  • Remote is not as good as previous versions
  • Expensive with roughly $600 premium over the 65-inch C5 model
Samsung S90H OLED
Ranked #8 in Best OLED TVs
Samsung S90H OLED
5 sources1 derived$1,097.99as of Sep 4

The Samsung S90H OLED offers flagship OLED performance at a more accessible price point, making it a strong recommendation for those seeking premium picture quality without Dolby Vision support. It features a brighter WOLED panel, 165Hz refresh rate borrowed from the S95F, and Samsung's NQ4 AI Gen3 Processor for smooth navigation and upscaling. While praised for its sleek design and easy setup, reviewers noted the high price and somewhat cheap-feeling pedestal stand cover as drawbacks. This TV is ideal for gamers and movie enthusiasts who want top-tier OLED performance but may not suit budget-conscious buyers or those seeking the absolute latest in display technology.

Strengths
  • Brighter, more refined WOLED panel with improved brightness
  • 165Hz refresh rate for smooth gaming and motion
  • Easy setup with tool-free dual feet and intuitive SmartThings app
Watch-outs
  • High price point at $1,699 for the 55-inch model
  • Anti-glare matte finish may not appeal to all users

Derived means the reviewer published no score, so one was inferred from their written verdict. Everything else is a number the publisher printed. How we rank.

How they stack up

LG G5 OLED

The LG G5 OLED delivers the highest brightness and best color accuracy of any TV tested in 2025, outperforming the S95H OLED in color reproduction and the Samsung S90H OLED in brightness, but it's more expensive and has a less intuitive remote than the LG C5 Series. It surpasses the Sony Bravia 8 II Series in brightness but lacks the native 120Hz support.

Samsung S90H OLED

The Samsung S90H OLED provides a more affordable flagship experience with 165Hz refresh rate and WOLED brightness, outperforming the S90F in motion handling, but it lacks the anti-glare coating of the S95F Series and the HDR accuracy of the LG G5 OLED. Compared to the Sony Bravia 8 II Series, it doesn't feature QD-OLED technology for native 120Hz support.

Specs side-by-side

SpecLG G5 OLEDSamsung S90H OLED
Panel TypeOLEDWOLED (White OLED)
Resolution4K UHD3840x2160
HDR SupportHDR10, Dolby VisionHLG, HDR10, HDR10+
Dimensions12.6"D x 72.7"W x 43.9"H8.1"D x 36.8"W x 23.9"H
Refresh Rate165Hz
Smart OSTizen OS
HDMI Ports4x 2.1
Size65″ (55″, 77″, and 83″ available)
ProcessorNQ4 AI Gen3 Processor
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