The verdict
The Samsung S95D is the brightest OLED you can buy and the ONLY one whose matte coating genuinely works in a bright room. Tom's Guide 4/5, PCMag 4/5, CNET 8.6/10. The missing Dolby Vision is the reason not to buy it — if most of your streaming is Netflix, Disney+, Apple TV+ in Dolby Vision, you're paying a premium for features you can't use at full quality. Best for bright-room viewing and gamers who don't care about Dolby Vision.
Strengths
- +QD-OLED panel with matte anti-glare coating — the ONLY premium OLED that stays watchable in a sunlit room
- +Highest peak brightness of any OLED TV we compared, ~2,000 nits in HDR highlights
- +Neural Quantum Processor 8K with excellent upscaling and 144Hz gaming refresh rate support
- +4x HDMI 2.1 ports with VRR, ALLM, FreeSync Premium Pro
- +Slim 'Infinity' design with external One Connect Box keeps the screen panel itself under 1.5cm thick
Watch-outs
- −No Dolby Vision support — Samsung's long-standing stance, forcing you to HDR10/HDR10+ content only
- −Matte coating slightly softens blacks in completely dark rooms vs the glossy LG C4/G4
- −Tizen OS has more ads than Google TV or webOS
- −QD-OLED burn-in risk is slightly higher than WOLED in long-term torture testing
Rating sources
Our 4.1 score is the average of these published ratings. More about methodology.
