Verdict
All guidesResearchOpen dataMethodologyAboutContact
Head-to-head · Best Soft Cooler Bags

RTIC Soft Pack 30 vs YETI Hopper Flip 12

Which is the better buy? Side-by-side on rating, price, strengths, and watch-outs — with the published ratings we averaged to get there.

Verdict is reader-supported. As an Amazon Associate we earn from qualifying purchases. Some links on this page are affiliate links — if you click through and buy, we may earn a small commission at no extra cost to you. Our ratings are sourced from independent publications, not sponsors.
The short answer

YETI Hopper Flip 12 comes out ahead by a clear margin (4.4 vs 3.8). YETI Hopper Flip 12 is best for: Boaters, anglers, and beachgoers who want a bombproof, truly leakproof personal cooler and will pay a premium for it. Read the strengths below before deciding.

RTIC Soft Pack 30
Ranked #5 in Best Soft Cooler Bags
RTIC Soft Pack 30
2 sources$129as of Oct 11

The RTIC Soft Pack 30 keeps showing up in head-to-head tests against YETI as the value pick. CleverHiker measured about four days before the ice fully melted. The zipper is stiff and it does not quite match the Flip 12, but at roughly a third of the price it is the best bang-for-buck technical soft cooler on the market.

Strengths
  • — EZ waterproof zipper and welded seams kept the bag leakproof and floating in CleverHiker's testing
  • — Wide opening and 30-can capacity swallow a full cooler of drinks for road trips
  • — Up to 1.5 inches of closed-cell foam keeps the structured shape without a hard frame
Watch-outs
  • — Tight-sealing zipper is stiff and tricky to open and close, especially when new
  • — Ice retention trails the YETI Hopper Flip 12 by a day or more in head-to-head tests
$129 · Check Price on AmazonFull review →
YETI Hopper Flip 12
Higher ratedRanked #1 in Best Soft Cooler Bags
YETI Hopper Flip 12
2 sources$250as of Oct 11

When leakproofing and durability matter more than price, the Hopper Flip 12 is what most testers reach for. GearJunkie named it Best Overall, and CleverHiker logged just under four days of ice retention in a melt test. The rigid cube holds 24 cans, and the HydroLok zipper is genuinely watertight once you accept that it takes two hands. It costs a lot; it also survives the most abuse.

Strengths
  • — Held ice for just under four days in CleverHiker's controlled melt test before reaching 50F internally
  • — DryHide shell shrugged off scrapes, punctures, and UV after seasons of beach and boat use
  • — Wide flip-top opening makes loading and one-handed grabs easy
Watch-outs
  • — HydroLok zipper is stiff and needs two hands plus zipper lube to slide smoothly
$250 · Check Price on AmazonFull review →

How they stack up

RTIC Soft Pack 30

Far cheaper than the YETI Hopper Flip 12 with similar ice life, holds more than the RTIC Soft Pack 20, and is more weatherproof than the canvas AO Coolers Canvas 24 Pack, though it lacks the tote capacity of the YETI Hopper M30 2.0.

YETI Hopper Flip 12

More leakproof and abuse-resistant than the RTIC Soft Pack 30 or RTIC Soft Pack 20, but holds far less than the tote-style YETI Hopper M30 2.0 and costs more than twice the AO Coolers Canvas 24 Pack.

Specs side-by-side

SpecRTIC Soft Pack 30YETI Hopper Flip 12
Capacity30 cans24 cans / 16 lb ice
Empty Weight4 lb3.1 lb
InsulationUp to 1.5 in closed-cell foamColdCell closed-cell foam
ClosureEZ waterproof zipperHydroLok leakproof zipper
ConstructionWelded leakproof seams—
Cold HoldUp to 2 days~55 hours food-safe (tested)
CarryRemovable shoulder strapHandles + removable strap
FloatsYesYes
Outside Dimensions15.5 x 12.75 x 11.5 in14.3 x 10.7 x 12 in
Shellheavy-duty coated fabricDryHide high-density fabric
Inside Dimensions15.5 x 12.8 x 11.5 in12.6 x 10 x 11.5 in
Linerpuncture-resistant, waterproofWelded TPU, abrasion-resistant
MaterialVinylFoam
Volume—13 L
Ice Retention—~4 days (tested)
← See the full ranking of best soft cooler bags