Head-to-head · Best OLED TVs

Panasonic Z95B vs Samsung S90F

Which is the better buy? Side-by-side on rating, price, strengths, and watch-outs — with the published ratings we averaged to get there.

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The short answer

Panasonic Z95B comes out ahead by a clear margin (4.6 vs 4.2). Panasonic Z95B is best for: Audio-focused OLED enthusiasts. Read the strengths below before deciding.

Higher ratedRanked #2 in Best OLED TVs

Panasonic Z95B

4.6

3 sources$2,600as of Oct 10

The Panasonic Z95B represents a significant evolution in OLED technology, utilizing tandem RGB layers from LG to achieve superior brightness and color. Its thicker design, while unconventional for OLEDs, provides better cooling and accommodates a high-quality Technics sound system. Reviewers noted the TV's impressive audio capabilities with room correction and manual adjustments, though its bulky profile and limited bass depth compared to premium soundbar systems are drawbacks. This model targets enthusiasts seeking advanced OLED performance and integrated audio.

Strengths

— Uses tandem OLED technology with RGB layers for greater brightness and color richness
— Built-in Technics sound system delivers surprisingly good audio with room correction and manual adjustment options
— Features a proper sound system with adjustable audio settings that can achieve soundbar-level intelligibility

Watch-outs

— Thicker profile makes it look less like a modern OLED compared to typical ultra-thin designs
— Limited high-bandwidth HDMI ports

$2,600 · Buy at shop.panasonic.com Full review →

Ranked #7 in Best OLED TVs

Samsung S90F

4.2

4 sources$1,397.99as of Sep 25

The Samsung S90F offers outstanding picture quality and strong gaming performance, making it a solid choice for film enthusiasts and gamers. While it matches the S95F in many areas, it lacks the superior anti-glare system and high brightness of the flagship model. It's a capable mid-tier OLED option that delivers cinematic visuals and smooth motion handling, though at a premium price point. The TV is available in multiple sizes from 42 to 83 inches, with the 65-inch model using QD-OLED technology in some markets.

Strengths

— Excellent image quality
— Fast motion handling for gaming
— All-in-one design with integrated streaming

Watch-outs

— Expensive compared to entry-level models
— Anti-reflective coating is weak next to the flagship S95F's anti-glare system, as CNET notes, so reflections show in bright rooms

$1,397.99 · Check Price on Amazon Full review →

How they stack up

Panasonic Z95B

The Panasonic Z95B has a built-in Technics sound system and a thicker body that improves cooling, where the Samsung S90H OLED has a slim profile. It supports Dolby Vision, which the Samsung S90H OLED does not, and it costs more. 1 ports.

Samsung S90F

The Samsung S90F provides excellent image quality and fast motion handling, matching the S95F in many areas but lacking the superior anti-glare coating and high brightness of the S95F Series. Compared to the LG G5 OLED, it's less bright and accurate, and unlike the Sony Bravia 8 II Series, it doesn't feature QD-OLED technology for native 120Hz support.

Specs side-by-side

Spec	Panasonic Z95B	Samsung S90F
Panel Type	OLED	OLED
Refresh Rate	144 Hz	144Hz
HDR Support	Dolby Vision IQ, HDR10+ Adaptive, HDR10, HLG	HDR Plus
Smart OS	Fire TV	Tizen
HDMI Ports	4 x HDMI	HDMI 2.1, USB, Ethernet
Size	65 inches	42, 48, 55, 65, 77, and 83 inches
Processor	HCX Pro AI Processor MKII	NQ4 AI Gen3 Processor
Dimensions	13.7"D x 48.3"W x 31"H	10.4"D x 56.9"W x 35.3"H
Resolution	4K UHD	4K Ultra HD (3840 x 2160)

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