Verdict
Head-to-head · Best Blenders for Smoothies

Ninja Professional Plus BN701 vs Vitamix Explorian E310

Which is the better buy? Side-by-side on rating, price, strengths, and watch-outs — with the published ratings we averaged to get there.

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The short answer

Vitamix Explorian E310 comes out ahead by a clear margin (4.8 vs 3.9). Vitamix Explorian E310 is best for: one-to-three-person households who want Vitamix smoothie quality without paying flagship 5200 prices. Read the strengths below before deciding.

Ninja Professional Plus BN701
Ranked #4 in Best Blenders for Smoothies
Ninja Professional Plus BN701
1 source$89.99as of Oct 16

The Ninja Professional Plus BN701 is the budget pick and America's Test Kitchen's value choice. 1400 peak watts, Total Crushing blades, and three Auto-iQ presets turn out excellent berry smoothies and milkshakes for around $100, though green smoothies come out with small pieces of kale left in. TechGearLab calls it "an absolute steal" for smoothie and blended-drink enthusiasts. Aimed at budget buyers who blend mostly fruit-based drinks.

Strengths
  • — America's Test Kitchen's budget pick — "makes solid smoothies, crushed ice, and mayo, and it's relatively quiet"
  • — 1400 peak watts and Total Crushing blades make excellent berry smoothies and milkshakes
  • — Large 72 oz / 64 oz-liquid pitcher handles family-size batches
Watch-outs
  • — Struggles to fully puree leafy greens — small kale pieces remain
  • — Louder and harder to clean than the Vitamix and Breville picks
  • — Stacked blade assembly takes care to wash safely
Vitamix Explorian E310
Higher ratedRanked #1 in Best Blenders for Smoothies
Vitamix Explorian E310
2 sources

The Explorian E310 is the value Vitamix. It gives you the brand's signature smooth texture and the same manual variable-speed control as the 5200 for around $100 less. TechGearLab scored it 85/100, above the 5200's overall score in the same rubric, and RTINGS calls it "remarkable for multi-purpose use." The 48 oz container is smaller, so it fits one-to-three-person households better than large families.

Strengths
  • — Compact 48 oz container fits more cabinets than the 5200's tall jar
  • — Exceptional at ice crushing and can hot-blend soup, per RTINGS multi-purpose testing
  • — 5-year full warranty covering parts, labor, and shipping
Watch-outs
  • — No smoothie presets — you run the dial manually
  • — Still a $350 machine — a big step up from sub-$200 options

How they stack up

Ninja Professional Plus BN701

The power-per-dollar pick: around $100 with a bigger 72 oz pitcher than the Breville Fresh & Furious, and it crushes ice as well as anything here. But it leaves kale pieces the Breville's green-smoothie program smooths out, and it can't match the Vitamix 5200 or Vitamix Explorian E310 on texture or durability.

Vitamix Explorian E310

The value-Vitamix: nearly the Vitamix 5200's texture for about $100 less, but in a smaller 48 oz jar. Smoother and far more durable than the Breville Fresh & Furious and Ninja BN701; bigger and far more capable than the single-serve NutriBullet Pro 900.

Specs side-by-side

SpecNinja Professional Plus BN701Vitamix Explorian E310
Power1400W peak (1200W base)1380W (2 HP)
Capacity72 oz (64 oz liquid)48 oz
Speed Control3 speeds + PulseVariable 1-10 + Pulse
Programs3 Auto-iQ (Smoothie, Frozen Drink, Ice)None (manual)
Container MaterialBPA-free Total Crushing pitcherBPA-free Tritan
Dishwasher SafeYes (pitcher, lid, blades)Self-cleaning
Warranty1-year limited5-year full
Footprint17 in tall17.5 in tall docked
Voltage120V—
Dimensions6.75 x 9 x 17.5 inches; 8.1 pounds11"D x 8"W x 18"H
Wattage—1380W
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