Head-to-head · Best OLED TVs

LG G5 OLED vs Samsung S90F

Which is the better buy? Side-by-side on rating, price, strengths, and watch-outs — with the published ratings we averaged to get there.

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The short answer

LG G5 OLED comes out ahead by a narrow margin (4.5 vs 4.2). The gap is mostly about Color accuracy purists — read the strengths below before deciding.

Higher ratedRanked #4 in Best OLED TVs

LG G5 OLED

4.5

8 sources$1,799as of Sep 4

The LG G5 OLED has earned CNET's Labs Award for Best Color Accuracy, marking a significant leap forward in OLED technology for 2025. Reviewers praised its exceptional brightness, which is 40% higher than previous models, and its superior color accuracy. While the extra brightness is most noticeable in gaming and well-mastered 4K content, it also improves performance in bright rooms. However, the remote control is considered a step back from earlier models, and the premium price point makes it less accessible for budget-conscious buyers. This TV is ideal for those seeking the absolute best picture quality and color accuracy, but those looking for maximum value might consider alternatives like the Samsung S90F.

Strengths

— Highest brightness of any OLED TV yet with 40% increase in light output
— Best color accuracy of any TV tested in 2025
— Stunning image quality with excellent shadow detail, contrast, and black levels

Watch-outs

— Remote is not as good as previous versions
— Expensive with roughly $600 premium over the 65-inch C5 model

$1,799 · Buy at valueelectronics.com Full review →

Ranked #7 in Best OLED TVs

Samsung S90F

4.2

8 sources$1,297.99as of Sep 4

The Samsung S90F offers outstanding picture quality and strong gaming performance, making it a solid choice for film enthusiasts and gamers. While it matches the S95F in many areas, it lacks the superior anti-glare system and high brightness of the flagship model. It's a capable mid-tier OLED option that delivers cinematic visuals and smooth motion handling, though at a premium price point. The TV is available in multiple sizes from 42 to 83 inches, with the 65-inch model using QD-OLED technology in some markets.

Strengths

— Excellent image quality
— Fast motion handling for gaming
— All-in-one design with integrated streaming

Watch-outs

— Expensive compared to entry-level models
— Lacks the anti-glare coating of higher-end models

$1,297.99 · Check Price on Amazon Full review →

How they stack up

LG G5 OLED

The LG G5 OLED delivers the highest brightness and best color accuracy of any TV tested in 2025, outperforming the S95H OLED in color reproduction and the Samsung S90H OLED in brightness, but it's more expensive and has a less intuitive remote than the LG C5 Series. It surpasses the Sony Bravia 8 II Series in brightness but lacks the native 120Hz support.

Samsung S90F

The Samsung S90F provides excellent image quality and fast motion handling, matching the S95F in many areas but lacking the superior anti-glare coating and high brightness of the S95F Series. Compared to the LG G5 OLED, it's less bright and accurate, and unlike the Sony Bravia 8 II Series, it doesn't feature QD-OLED technology for native 120Hz support.

Specs side-by-side

Spec	LG G5 OLED	Samsung S90F
Panel Type	OLED	OLED
Resolution	4K UHD	4K Ultra HD (3840 x 2160)
HDR Support	HDR10, Dolby Vision	HDR Plus
Dimensions	12.6"D x 72.7"W x 43.9"H	10.4"D x 56.9"W x 35.3"H
Refresh Rate	—	120Hz
Smart OS	—	Tizen
HDMI Ports	—	HDMI 2.1, USB, Ethernet
Size	—	42, 48, 55, 65, 77, and 83 inches
Processor	—	NQ4 AI Gen3 Processor

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