Head-to-head · Best OLED TVs

LG C5 Series vs Samsung S90F

Which is the better buy? Side-by-side on rating, price, strengths, and watch-outs — with the published ratings we averaged to get there.

Verdict is reader-supported. As an Amazon Associate we earn from qualifying purchases. Some links on this page are affiliate links — if you click through and buy, we may earn a small commission at no extra cost to you. Our ratings are sourced from independent publications, not sponsors.

The short answer

LG C5 Series comes out ahead by a narrow margin (4.5 vs 4.2). The gap is mostly about Design-conscious picture quality seekers — read the strengths below before deciding.

Higher ratedRanked #3 in Best OLED TVs

LG C5 Series

4.5

8 sources1 derived$2,300as of Sep 4

The LG C5 OLED offers exceptional picture quality with deep contrast and accurate colors, making it ideal for movie watching and gaming. It features a sleek, thin design with the Alpha 9 AI processor and supports HDR formats including Dolby Vision. While it provides excellent performance, the remote control has become more difficult to use and the AI assistant lacks compelling features. The C5 is best suited for those seeking high-end OLED performance, though buyers may want to consider the more affordable C4 model for better value.

Strengths

— Excellent overall image quality with deep contrast and accurate color reproduction
— Great for gaming with support for HDR formats and up to 144 hertz motion rates
— Very thin profile at 0.25-inch with a textured black marble back design

Watch-outs

— Remote control is harder to use than previous models
— AI Assistant feature is not compelling
— Price is higher than previous generation C4 model

$2,300 · Buy at sargentappliance.com Full review →

Ranked #7 in Best OLED TVs

Samsung S90F

4.2

8 sources$1,297.99as of Sep 4

The Samsung S90F offers outstanding picture quality and strong gaming performance, making it a solid choice for film enthusiasts and gamers. While it matches the S95F in many areas, it lacks the superior anti-glare system and high brightness of the flagship model. It's a capable mid-tier OLED option that delivers cinematic visuals and smooth motion handling, though at a premium price point. The TV is available in multiple sizes from 42 to 83 inches, with the 65-inch model using QD-OLED technology in some markets.

Strengths

— Excellent image quality
— Fast motion handling for gaming
— All-in-one design with integrated streaming

Watch-outs

— Expensive compared to entry-level models
— Lacks the anti-glare coating of higher-end models

$1,297.99 · Check Price on Amazon Full review →

Derived means the reviewer published no score, so one was inferred from their written verdict. Everything else is a number the publisher printed. How we rank.

How they stack up

LG C5 Series

The LG C5 Series offers a very thin profile and AI-powered processing, outperforming the S90H OLED in design and upscaling, but it's less bright than the LG G5 OLED and lacks the superior anti-glare coating of the Samsung S95F Series. Unlike the Sony Bravia 8 II Series, it doesn't feature QD-OLED technology for native 120Hz support.

Samsung S90F

The Samsung S90F provides excellent image quality and fast motion handling, matching the S95F in many areas but lacking the superior anti-glare coating and high brightness of the S95F Series. Compared to the LG G5 OLED, it's less bright and accurate, and unlike the Sony Bravia 8 II Series, it doesn't feature QD-OLED technology for native 120Hz support.

Specs side-by-side

Spec	LG C5 Series	Samsung S90F
Panel Type	OLED	OLED
Resolution	4K	4K Ultra HD (3840 x 2160)
HDR Support	Dolby Vision	HDR Plus
Smart OS	webOS 25	Tizen
HDMI Ports	4 HDMI 2.1	HDMI 2.1, USB, Ethernet
Size	42”, 48”, 55”, 65”, 77”, 83”	42, 48, 55, 65, 77, and 83 inches
Processor	Alpha 9 AI 4K Gen 8	NQ4 AI Gen3 Processor
Dimensions	9.1"D x 56.7"W x 34.6"H	10.4"D x 56.9"W x 35.3"H
Refresh Rate	—	120Hz

← See the full ranking of best oled tvs