Head-to-head · Best 360 Cameras

Insta360 X5 vs Ricoh Theta X

Which is the better buy? Side-by-side on rating, price, strengths, and watch-outs — with the published ratings we averaged to get there.

The short answer

Insta360 X5 comes out ahead by a narrow margin (4.8 vs 4.6). The gap is mostly about creators wanting flagship-tier 360 video — read the strengths below before deciding.

Higher ratedRanked #1 in Best 360 Cameras

Insta360 X5

4.8

$549

The X5 is the best-overall pick — Insta360's flagship 360 camera with biggest sensors and best software.

Strengths

— Larger sensors than X4 — superior low-light
— Increased processing for real-time effects
— Insta360 best-in-class software

Watch-outs

— Premium pricing
— Newer model — less long-term data
— Subscription nags for cloud features

$549 · Check Price on Amazon Full review →

Ranked #4 in Best 360 Cameras

Ricoh Theta X

4.6

$799

The Theta X is the stills pick — Ricoh's specialized 360 for virtual-tour photographers.

Strengths

— 60.5MP still images
— 1/2-inch sensor
— 5.7K 360 video

Watch-outs

— Smaller video resolution than X5/Max 2
— Premium price
— Specialized for stills

$799 · Check Price on Amazon Full review →

How they stack up

Insta360 X5

Best overall. Largest sensors. Insta360 software.

Ricoh Theta X

Best for stills. Auto HDR. Lower video resolution.

Specs side-by-side

Spec	Insta360 X5	Ricoh Theta X
Resolution	8K 360	—
Sensors	Largest 1/2"	—
Software	Best	—
Brand	Insta360	Ricoh
Stills	—	60.5MP
Video	—	5.7K 360
HDR	—	Auto

← See the full ranking of best 360 cameras