Which is the better buy? Side-by-side on rating, price, strengths, and watch-outs — with the published ratings we averaged to get there.
Ricoh Theta X comes out ahead by a narrow margin (4.5 vs 4.6). The gap is mostly about real estate + virtual tour photographers — read the strengths below before deciding.
The X3 is the entry Insta360 pick — affordable 360 camera with FlowState stabilization.
The Theta X is the stills pick — Ricoh's specialized 360 for virtual-tour photographers.
Cheapest Insta360. 5.7K. Older model.
Best for stills. Auto HDR. Lower video resolution.
| Spec | Insta360 X3 | Ricoh Theta X |
|---|---|---|
| Resolution | 5.7K 360 | — |
| Stabilization | FlowState | — |
| Form | Compact | — |
| Brand | Insta360 | Ricoh |
| Stills | — | 60.5MP |
| Video | — | 5.7K 360 |
| HDR | — | Auto |